James Robinson Shepley, who rose from reporter to president of Time Inc. and led it through a period of expansion in which the company launched Money and People magazines, died Wednesday. He was 71.

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Shepley, who lived in Hartfield, Va., after retiring in 1982 from Time, died of complications from cancer at a clinic in Houston, Time announced.During his tenure as president from 1969 to 1980, the company started Money and People magazines, revived Life as a monthly after suspending it as a weekly, bought the Book-of-the-Month Club and the American Television and Communications Corp. and developed Home Box Office as the first national pay television service.

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