ZCMI will receive a first place and two merit awards for newspaper advertising at the annual National Retail Merchants Association convention next month in New York City.
The awards are part of the NRMA's 17th annual Newspaper Awards Competition. Each of ZCMI's winning entries was a 114 column-inch, black and white "image" ad produced in-house under supervision of ZCMI's advertising director Brent T. Baker.ZCMI's first place winner, photographed by Scott Peterson and written by Ken Passarella and Colleen Scott, was part of the "Rewards for Fatherhood" campaign for Father's Day.
Two awards of merit will recognize ads featuring women's Pendleton Sportswear and Esprit children's wear. The advertisements were written by Gary Sume and photographed by Butch Adams, and art direction was supervised by Michele Shuttleworth.
ZCMI president and chief executive officer Lowell M. Durham will accept the awards Jan. 17 at the NRMA convention and trade exposition in New York City.