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The $24 million, mixed-use Broadway Centre office complex, scheduled for construction beginning next February at Third South and State on the site of the Centre Theatre, will be the first building to reflect guidelines set by the recent R/UDAT study of the downtown area, developers say.

That study recommends State Street be enhanced and revived as the traditional connection between the State Capitol and the City and County Building and that block corners be anchored by buildings with greater mass than those in the mid-block."This is the first opportunity to construct a major downtown building which meets the challenges set forth by the urban design planners who recently surveyed Salt Lake City and made recommendations for our future growth," said Fred Morris, general partner of developer Pentalon Corp.

"We have incorporated their recommendations and want the Broadway Centre to serve as a model for future development in the downtown area."

Morris made his remarks at an announcement reception Wednesday for invited guests in the foyer of the 51-year-old Centre Theatre. A model of the 14-story office high rise, four-screen movie theater complex and retail space was unveiled.

Mayor Palmer DePaulis praised the project as "good architecture . . . sensitive" and said it will set a new standard for other developers who want to build downtown.

DePaulis said he believed the Broadway Centre will also help spur redevelopment of the delapidated Block 57 between Main and State and Second and Third South. "This should have a synergistic effect for positive growth in this area," said the mayor.