KCPX (FM-98.7) and KKAT (FM-101.9) were the most listened-to radio stations along the Wasatch Front last fall, according to the latest Birch/
Scarborough Radio Ratings.For the "Fall Book" (September-November) the two stations were measured as having identical quarter-hour share audiences of 10.4 during the Monday-Sunday, 6 a.m.-midnight period, ages 12 and above.
KRSP (FM-103.5) was third at 9.8, while KSL (AM-1160) was fourth at 8.6
Rounding out the top 11: KISN (FM-97.1 and AM-570) 8.1 share; KSOP (FM-104.3 and AM-1370) 4.9; KLZX (FM-93.3) 4.4; KJQN (FM-92.7 and 95.5, alias "KJQ") 4.3; KALL (AM-910) 4.2; KBER (FM-106.5) 4.1; and KSFI (FM-100.3, alias "FM-100") 4.0.
These latest ratings climax the rise of KKAT radio, a station that has been working its way to the top during the past several years with its modern country music format.
They also show that "KJQ" has found a real winner with its adoption of the "Modern Music" format that existed several years ago on Bountiful's old KCGL. KJQ had probably never cracked the top 10 before and is now ranked ahead of even KBER - a station that has been no slouch either in its rise to listening power with a rock music format.
KJQ is also now the first Utah station to be heard on FOUR different frequencies along the Wasatch Front! You can find the same "Modern Music" format on FM-92.7 in Salt Lake, FM-95.5 in Ogden, FM-104.9 in Provo and on the AM dial it's at 1490. With a good radio, you might be able to pick up all four.
KSL placed fourth in the ratings, an indication that the clear-channel station's news-information format (started last September) has bolstered its sagging audience.
KALL was the only other AM-only station in the top 10.
In the drive-time spot breakdowns, KKAT's former morning anchor, Jay Byrd, and replacement John Marks, who started in November, were measured in the fall Birch survey as having the largest audience, with an 11.2 share.
However, the perennial morning champion, KRSP-FM's Jon Carter and Dan Bammes ("Dawn Patrol") was extremely close behind with an 11.1 share. KSL's morning team was third at 10.4.
For the afternoon drive time, KCPX was ranked first.
- These latest ratings are based on a telephone survey of 1,739 households from Provo to Ogden,with a 63 percent response rate.
Generally, Birch's ratings are geared toward a younger listening audience, while Arbitron (the other radio ratings company) favors a more adult audience.
The Winter Book Birch Ratings are due out at the end of March.
-KBER (FM-106.5) - Here's a rundown of this "hit rock 'n' roll" station's current schedule:
5:30 a.m.-10 a.m. - "The Morning Bear" with Street Stryder and "Downtown" Katherine Brown. Regular features include "Daily Trivia," news, sports, "Rude and Crude" weather, weekly "Naked Jeopardy" and "Juke Box From . . . ."
10 a.m.-2 p.m. - Steve Seaver with the daily "Rock Quiz."
2 p.m.-6 p.m. - Alan Bain with the "best of afternoon rock" music.
6 p.m.-8 p.m. - John Edwards with the "best of evening rock" music.
8 p.m.-midnight - Kevin Lewis with "The Top Eight at Eight" (the eight most requested songs of the day).
Midnight-5:30 a.m. - Chris Haggin with all-night rock 'n' roll for the insomniac society.
- Upcoming KBER events include "Super Bowl Trivia," "Ozzy Osbourne Fantasy Album" contest judging on Jan. 19 and the Ozzy concert on Jan. 22 in the Salt Palace.
-KUER (FM-90) Station officials have decided not to carry the "The Good Evening" program now that former host Noah Adams has left the show.
Although guest hosts are replacing Adams on the National Public Radio program, KUER is carrying "Mountain Stage" instead, a bluegrass show in the 5 p.m. Saturday time slot.
-KSL (AM-1160) will broadcast the Hawaii at BYU basketball game Saturday at 7 p.m.
The guest on "Sportscentral" with Chris Tunis Monday at 6:30 p.m. will be Utah State Athletic Director Rod Tueller. Tuesday's guest will be CBS sportscaster Dick Stockton and Wednesday's show will feature Vance Law of the Chicago Cubs.