When that new bundle of joy arrives, the happy parents are faced with finding a name for the new member of the family. Car companies face much the same dilemma.
The 1990 model year is a Baby Boom year that will see a new set of names that will take some getting used to.The model year began last spring when Subaru introduced its Legacy. Perhaps the biggest splash has come from Mazda with their new sporty convertible, the Miata. Mazda has another new player - the Protege - a sedan a bit upscale from the 323.
GM has introduced the new Lumina line, which will be sold by Chevrolet dealers. Lumina includes a sport sedan and a new minivan. Pontiac will have a similar van called the Transport and Olds calls theirs the Silhouette.
And Volkswagen has a new high performance sports car called the Corrado.
Digging up new names is not all that easy. So in some cases, manufacturers simply borrowed some from the past.
VW, for example, dusted off the name Fox for its entry level car in spite of the fact that the old Audi Fox did not have the best of reputations. However, VW owns Audi, so appropriating the name was not all that inappropriate.
Chevrolet has put all of its imports under the GEO banner. However the top of the line - Prizm - is actually built in California in a partnership with Toyota. Other GEO's are the Storm, built by Isuzu, and the Metro, built by Suzuki. The Storm and Metro are manufactured in Japan.
For 1989 Chrysler introduced the Spirit and Acclaim, and for 1990 there is the Talon from the Jeep Eagle division. The Talon is built by the Diamond Star plant in Illinois, a joint venture of Chrysler and Mitsubishi. Selected Chrysler dealers also offer the TC, a two-seat sport convertible built by Maserati in Italy.
And Hyundai is about to put an upscale Sonata on the market.