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KKAT TOPS RATINGS; KBER MOVES UP

SHARE KKAT TOPS RATINGS; KBER MOVES UP

County music station KKAT Radio (FM-101.9) was the most-listened-to radio station along the Wasatch Front during June, July and August, according to the newest radio ratings from Birch-Scarborough Research.

KKAT had a Monday to Sunday, 6 a.m. until midnight "quarter-hour" share rating of 10.5 to hold the spot as the No. 1 Birch station for the fourth consecutive quarter. Even though KKAT's audience was down from its all-time high of 11.9 shares last spring, its ratings were easily good enough to beat runner-up KCPX (FM-98.7), which had an 8.6 share. (KCPX's share marked an improvement from its 7.9 share last spring.)The big surprise is KBER (FM-101.1 and FM-106.5). "The Bear" placed third in the summer ratings with an all-time high of 7.4 shares, up from a 6.0 last spring. KBER has been steadily rising upward and had only a 3.6 share (eighth-place in the market) during the summer of 1988.

Rounding out the top 10 stations for the summer ratings:

4. KISN (FM-97.1/AM-570), 7.0 share; 5. KSOP (FM-104.3/AM-1370), 6.0; 6. KZHT (FM-94.9), 5.7; 7. KSFI (FM-100.3), 5.1; 8. (tie) KLZX (FM-93.3/AM-860) and KSL (AM-1160), both a 4.8 share; 10. KJQN (alias "KJQ," FM-104.9, 95.5 and 92.7), 4.7 share.

The other ratings:

11. KRSP (FM-103.5), 4.4; 12. KALL (AM-910), 2.7; 13. KTKK (AM-630), 2.4; 14. KMGR (FM-107.5, "Magic"), 2.3; 15. KZOL (FM-96.1/AM-960), 2.2; 16. KDYL (AM-1280), 2.1; 17. (tie) KDAB (FM-101.1) and KKWY (alias "Y-98" at FM-97.9), both 1.8 shares. 19. (tie) KBYU (FM-89.1) and KLVV (FM-99.5), both 1.6; 21. (three-way tie) KUER (FM-90.1), KRSP (AM-1060) and KCGL (FM-105.5), all 1.1 shares; 24. (tie) KLCY (FM-96.1) and KRPN (FM-92.0), both .7 shares; and 26. KSOS (FM-106.9), .6 share.

Besides KBER's phenomenal rise, KZHT's pop-modern format has raised the station to a record-high ranking. Last summer, KZHT had only a .2 audience share.

Other big gainers for the quarter include KLZX, which rose from a 3.6 share in the spring to a 4.8 in the summer; KJQN, which went from a 4.2 to a 4.7; and KDYL, with its "Music of Your Life" format, almost doubled its audience from spring to summer with a rise from 1.1 to 2.1.

One of the quarter's biggest losers was KSL radio, which dropped for the third straight quarter. KSL was ranked in fourth place in the market last fall and is now tied for eighth.

The Birch ratings service is one of two major radio ratings estimates. The other service is Arbitron. Birch generally favors the stations with younger audiences (hence KBER, KCPX, KISN and KZHT are ranked high here while adult-oriented stations like KSFI, KSL and KALL did not fare as well).

-KUER (FM-90.1) airs "Soundwaves" every Thursday morning from 11:10 a.m. until 11:30 a.m. to introduce young students to classical music.

Gene Pack is host of the program, and many Utah elementary schools are using the show.

- KUER also airs "Car Talk," an irreverent and funny brand of car repair advice Saturday mornings at 10 a.m.

-KTTK (AM-630, alias "K-Talk") - In case you haven't noticed, former KUTV sports guy Klaus Wagner is back on the local airwaves, co-hosting an evening sports talk show on KTKK with the station's sports director, Hank Hathaway.

Why do we need another radio sports show in town? "Because KISN-AM has the Jazz connection, and they can't be totally objective," says Wagner, "and KSL is tied in with BYU. We're the only talk show that will really be able to tell the whole story." (The Wasatch Front's other sport talk show, "Sports Kall" - Friday evenings at 6:05 on KALL-AM 910 - means the Salt Lake area now has FOUR sports talk shows.)

-KSL (AM-1160) recently appointed Andy McQuinn as anchor-reporter. He will anchor the midday newscasts, as well as cover assigned news stories each day.

McQuinn switched over from KSL-TV, where he worked for two years. He is a BYU graduate.

"Andy is very aggressive, energetic and creative. His background in working the assignment desk for television gives him a lot of experience in handling day-to-day news," said Rod Arquette, KSL news and programming director.

- The deer hunt and the NFL will be the two topics on tonight's "Sportscentral" program with Chris Tunis at 6:30.

The BYU at Colorado State game airs Saturday, Oct. 14, at 11:15 a.m., and World Series game No. 1 will be broadcast later in the day at 6:07 p.m.

-KLCY (FM-94.1) - The station's "Utah Lottery" continues with a chance at $94,000 in cash and prizes. Free tickets and rules can be obtained from all Rainbo Oil locations, Pegasus Records & Tapes, The Jabberwocky and Piece Goods Crafts & Fabric stores.

-KUTR (AM-1320) continues its special "Family Home Evening" programming Monday nights. Children's programming begins at 7 p.m. with music from Janeen Brady and "The Murdocks," an LDS singing family. The Salt Lake County Library then provides 10 minutes of special readings and then dramatized tapes, such as Brady's "Safety Kids."

LDS Church-produced "Times and Seasons" begins at 8:30 p.m., with 30 minutes of community issues such as "Child Abuse," "Gambling and Lotteries" and "The Tobacco Epidemic."

At 9 p.m., a Book of Mormon chapter is read on the air and at 9:05, BYU-produced devotionals are broadcast. The night's special family programming concludes from 9:35-10 p.m. with a specially produced KUTR program of concern to adults and parents.

-KKAT's "Key to the Wheels" contest continues as the station gives out keys that could start a $40,000 Corvette convertible on Saturday, Nov. 18.

-KALL (AM-910) will air the Utah vs. Wyoming WAC game Saturday, Oct. 14, at 12:15 p.m.

- The station will also broadcast the Kansas City Chiefs at Los Angeles Raiders game Sunday, Oct. 15, at 1:33 p.m.

- The Coach Jim Fassel Show airs Wednesdays at 7:05 p.m.

-KBYU (FM-89.1) will air a live broadcast of Offenbach's "Tales of Hoffmann" Thursday, Oct. 19, at 7:50 p.m. to open the Utah Opera's 12th season.