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MRS. FIELDS HIRES NEW AD AGENCY

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Mrs. Fields Cookies has named Fotheringham & Associates as its advertising agency of record.

The account, formerly held by Bonneville Media Communications, will have annual revenues of $2 million, a spokesman for Fotheringham said.Bonneville announced earlier this year it no longer served the Mrs. Fields account.

Based in Park City, Fields operates more than 400 cookie stores nationwide and a chain of 125 bakery cafes under the name "La Petite Boulangerie."