The first 24 days of a campaign to put a video about Utah into the hands of business executives who may expand or move their operations has been successful.
The Utah Division of Business and Economic Development campaign is called "Utah, America's Choice" and has drawn more than 100 inquires from corporate executives. Marian Hein, director of the division's national development program, said the volume of inquiries has been about what she expected.Included in the responses were seven "hot leads," defined as a company actively looking for a site to expand to, a place to transfer or a new company looking for a corporate office.
Many of the other leads came from companies just beginning the site selection process. Companies in this category usually are six months to two years away from making the final decision on a move, Hein said.
The campaign offers a 13-minute video to corporate executives and site selectors expressing a genuine interest in moving operations to Utah.
Advertisements offering the free video have appeared in recent editions of California Business Magazine, Delta Sky Magazine and the California, New York and Washington, D.C., editions of the Wall Street Journal. The advertisements invite executives to send for the video, which contains endorsements about Utah from corporate leaders.