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ADS ON KIDS’ SHOWS MAY SPARK ANOTHER SHOWDOWN ON THE HILL

SHARE ADS ON KIDS’ SHOWS MAY SPARK ANOTHER SHOWDOWN ON THE HILL

Congress may be heading for another showdown with the White House on restricting advertising on children's television shows.

The Senate Commerce, Science and Transportation Committee on Thursday approved on a voice vote a bill that would limit ads on shows aimed at children to 10 1/2 minutes per hour on weekends and 12 minutes per hour weekdays.The bill also would condition a broadcaster's license renewal on whether the station provided educational programs for youngsters.

President Bush hasn't said what he'll do if such legislation reaches his desk, but the Justice Department is recommending he veto it on grounds it unconstitutionally intrudes on TV program content.

The bill was a compromise between a television industry-supported measure by Sens. Howard Metzenbaum, D-Ohio, and Frank Lautenberg, D-N.J., that passed Congress last year but was vetoed by President Reagan, and a tougher measure proposed this year by Sen. Tim Wirth, D-Colo.

Introducing his bill, Metzenbaum cited a dramatic increase in advertising on children's shows since the Federal Communications Commission repealed ad limits in 1984.