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UNITED WAY CAMPAIGN EXCEEDS $5.3 MILLION GOAL

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The 1989 campaign of the United Way of the Great Salt Lake Area has exceeded its $5.3 million goal, according to agency projections released during a victory celebration Thursday afternoon.

Final pledges and collections are expected to total $5,358,380, said campaign chairman Floyd A. Petersen, managing partner of Deloitte Touche.The money will be used to finance health and human service programs at private non-profit agencies. Programs provide shelter, food, substance-abuse treatment, counseling, home-health visits and other important human services.

The agency has already received $4,300,000. Projections were based on a canvass of companies that have not yet submitted their final contributions. The total is a 12 percent increase over the 1988 campaign and the largest increase of the decade.

Joe Sanders, an executive with American Express, presided over the announcement by narrating a "Night Before Christmas Spoof," which culminated with United Way president Charles Johnson (aka Santa Claus) presenting Petersen with a wrapped box that contained the total.

Three categories of awards were presented to participating companies, based on five criteria: employee participation of $80 or more each; participation of 65 percent or more of employees; corporate leadership gift; participation in the Loaned Executive program; and progressive Golden Spike Club program among management staff. Golden Spike Club members each contribute at least $1,000.

Six firms received the Spirit of Great Salt Lake Award for meeting all five of the criteria: The Federal Reserve Bank, IBM, Northwest Pipeline, United Parcel Service and Utah Power & Light.

American Express, First Security Bank and Surety Life Insurance Co. received Summit Awards for meeting four of the conditions.

Trailblazer Awards were presented to 41 companies that met three of the conditions and 170 companies or groups received Presidential Award Certificates. The certificates were presented for meeting three of the following criteria: Employee participation increase of 11.8 percent or more, participant rate of more than 50 percent, employee per capita gift of $50 or more and outstanding improvement or effort.

Special awards were given to Cindy Snyder of Deseret Medical and Marcey Bartholemew of Valley Bank for consistent support of United Way in their organizations' in-house newsletters. And Eaton and J.C. Penney's companies were recognized for outstanding nationwide participation in the United Way.

Much of the campaign's success can be traced to the efforts of 22 individuals whose companies sent them to participate in the Loaned Executive program. For 12 weeks, they worked on the United Way campaign, while on paid leave from their companies.

The finale came when representatives from agencies receiving the money joined children from Neighborhood House in a caroling session, led by Deseret News Publisher Wm. James Mortimer.

Allocation panels will begin meeting in January to determine how the money will be distributed to programs. Their recommendations will be given to the board of directors of the agency in May, and the money will be distributed monthly from July 1, 1990, through June 30, 1991.