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Mrs. Fields is keeping the recipe for her rich and chewy cookies under lock and key. Same goes for Mrs. Sees and Col. Sanders. The ingredients in their popular chocolates and fried chicken remain a secret.

But Fritz G. Will apparently isn't one for mysteries.In fact, the first priority of the University of Utah's new fusion director will be to write a recipe enabling scientists worldwide to reproduce the highly publicized phenomenon known as "cold fusion."

Will, a General Electric scientist, Tuesday was appointed director of the U.'s National Cold Fusion Institute - a mecca for fusion researchers confident of solving the world's energy problems with the revolutionary discovery of a U. chemistry professor and his British colleague.

Will, who will begin overseeing their research efforts in February, shares their confidence.

"Based upon my own evaluation of much of the available evidence presented by B. Stanley Pons and Martin Fleischmann and later by others both in the United States and abroad, I am convinced that new scientific effects have been discovered that may have highly significant technological applications," Will said Tuesday in a telephone interview from GE's Development Center in Schenectady, N.Y.

"My No. 1 goal as director of the NCFI will be to concentrate the institute's efforts on reproducing on demand the liberation of unusually large amounts of heat and tritium. The search for a full scientific understanding of the phenomenon will be another high priority goal.

"Dr. Fleischmann and Pons, scientists with a proven record of taking ingenious new approaches to electrochemical research, will play a key role in these endeavors."

Will is taking the helm at vulnerable time in the short history of the Utah-born experiment. While many university and private laboratories worldwide have duplicated the infamous Pons/Fleischmann experiments, many have not.

U.S. critics, primarily physicists, continue to lash out against the discovery, while foreign scientists - particularly in Japan, the Soviet Union and India - launch major efforts to move fusion out of laboratories and into homes.

Scientists at U.S. government labs, successful in their attempts to reproduce some aspects of the Utah experiments have publicly reported that potential. Yet a Department of Energy panel recently discouraged major fusion funding, leaving some American researchers near broke to compete with scientists abroad.

"Once a recipe can be written to reproduce the phenomenon so that other scientists can replicate it, then I am utterly convinced that money will be flowing freely," Will said. "`Until such time, however, it is going to be more difficult."

As part of a June agreement, General Electric is cooperating in the verification of the U.'s announced cold fusion breakthrough. Will has been a principal figure in GE's fusion-related research in Schenectady.