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INDIANA PUBLISHER FOCUSES ON `LEAST SELLERS’

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Most publishers like to talk about their best sellers. John Gallman talks about his "least sellers."

They are found in the catalogs of the Indiana University Press, and carry titles such as "A New Method for Learning to Play the Transverse Flute" or "Zulu Thought-Patterns and Symbolism.""This is very specialized stuff," said Gallman, who has been director of the IU Press since 1976. "Our job is to publish scholarly and scientific studies that wouldn't be published by a commercial publisher. I call them `least sellers.' "

One such book is a new, enlarged edition of John Scott's "Behind the Urals: An American Worker in Russia's City of Steel," which originally was published in 1942.