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MOUNTAIN FUEL'S AD CAMPAIGN HONORED

Mountain Fuel Supply Co. of Salt Lake City has received a grand award for advertising during the American Gas Association's 1988 communications achievement awards competition. The award was presented during the organization's communications conference in San Francisco.

Mountain Fuel was recognized for its "Working Wonders" campaign, a series of television spots focusing on increased awareness of and preference for natural gas appliances.AGA officials said although Mountain Fuel has a 90 percent market share in residential heating and an 87 percent share in water heating in its service territory, only 20 percent of the company's customers owned natural gas clothes dryers and less than 18 percent used gas ranges.

A survey at the end of the 1987-88 campaign showed an increase in natural gas appliance preference, including the range.