KUTV president and general manager Jeff Hatch has reached into the ranks of his own management team to get a little help in running the day-to-day business of the station.

Maria Smith, who for the past three years has been KUTV's director of programming and community affairs and who has been attracting offers from other television stations around the country, is the new station manager at Ch. 2. As the station's chief administrative officer, she will supervise daily operations at Ch. 2 while Hatch oversees long-term planning and management."This will free me up to concentrate on our future while Maria takes care of our present," Hatch said in making the announcement Friday. "She'll continue to supervise programming and community affairs directly, only now she'll have additional responsibilities for other departments at KUTV."

Smith, 35, sees her new role this way: "Jeff's job is to oversee and direct our broad objectives. He'll create the vision and set the pace. My role is to make the plan happen."

And that's something she's been doing throughout her television career. An Orem native and BYU graduate, Smith worked in Texas for a few years before she came to KUED as programming director. That public television experience has been instrumental in forming an approach to broadcasting that emphasizes public service and social consciousness.

"I'm a child of the 60s, and I spent my professional developmental years in public television, so it's probably no wonder that I have the philosophy that television stations have to give something back to their communities," Smith said. "We have to use this marvelous tool to make the world a better place. If we can do that and make a profit too, great. But as far as I'm concerned, community service comes first."

Smith said she is pleased that the George Hatch family, KUTV's owners, have a similar philosophy. "If they didn't," reasons one of the station's highest-ranking non-Hatches, "they wouldn't have made me their station manager. Not only do I have a strong community service orientation, but I'm also pretty young for a position like this and I wear funny clothes. You know - skirts."

Indeed, the appointment of a woman to such a lofty management position is unusual - not just in Utah, but nation-wide. But Smith, who, with her husband Dale, has three children, doesn't spend a lot of time thinking about it. Instead she's planning ways to get KUTV even more involved in the community than it already is - "impactfully, meaningfully, creatively," she says.

"And now," she adds, "I'm right where I need to be to make that happen."

-TAMI SANDERS is a mommy! The "PM Magazine Utah" co-host gave birth - finally - to a 7-pound, 11-ounce baby girl last Thursday. And she did it the hard way: by Caesarean section. But both Sanders and little Mackenzie Marie are doing fine, a KUTV source said. No word on how husband Tom handled the delivery.

Expect to see Sanders back on the air sometime in September - just in time to help "PM Magazine" co-host John O'Connor prepare for the birth of his first child later this year.

-ON TV TONIGHT: I hope you're in the mood for a movie, because we're loaded with 'em. The best of the bunch is a golden oldie: The Glenn Miller Story (8:20 p.m., TBS), the 1954 film that stars James Stewart as the Big Bandleader and June Allyson as his wife. Anyone who watches this and does not find themselves humming "Moonlight Serenade" for several days afterward just isn't paying attention.

Love Lives On (8 p.m., Ch. 4) is a fact-based story about a teenager girl who: a) gets hooked on drugs; b) kicks her habit; c) finds out she has cancer; d) gets pregnant; and e) finds out that the odds don't look good for her or her child. (Don't you just love a little dose of reality?) Moving Target (8 p.m., Ch. 2) gives us Jason Bateman as a teenager who tries to find his missing family and ends up running from all kinds of mysterious pursuers. Tom Skerritt, John Glover and Chynna Phillips also star.

Oh, and don't forget The Great Brain (7 p.m., Ch. 30), the 1978 comedy that features a very young Jimmy Osmond, and The Longshot (8 p.m., Ch. 13) with Tim Conway, Harvey Korman and Ted Waas.

Elsewhere, John Schneider and the Mormon Tabernacle Choir are featured in American Tribute (7 p.m., Ch. 5), filmed in Salt Lake City by Video West last May; Murphy Brown (8 p.m., Ch. 5) gets a visit from her mother, played by Colleen Dewhurst; American Masters (9 p.m., Ch. 7) presents "Harold Clurman: A Life of Theatre"; and Patrick Duffy, Frankie Avalon, Nell Carter, Ann Jillian, the Oak Ridge Boys and Peter Nero celebrate America's birthday in Freedom Festival '89 (9 p.m., Ch. 5).

Looking Toward Tuesday: Pittsfield, Mass., is the site of Your Hometown America Parade (8 a.m., Ch. 7); NBC presents Wimbledon Tennis (9 a.m., Ch. 2); Major League Baseball coverage includes Cubs-Padres (noon, Ch. 30 and WGN) and Braves-Expos (5:35 p.m., TBS); E.G. Marshall hosts A Capitol Fourth (7 p.m., Ch. 7 and 11 p.m., Ch. 11); Monte Carlo (8 p.m., Ch. 5) concludes; KSTU has Walt Disney World 4th of July Spectacular (8 p.m., Ch. 13); Gregory Peck is MacArthur (8 p.m., Ch. 14); Henry Fonda stars in Sergio Leone's Once Upon a Time in the West (8:20 p.m., TBS); and PBS presents The Trial of Standing Bear (8:30 p.m., Ch. 7).