A survey by a fast-food chain in Atlanta has found that some customers would rather order their food from a computer than from a person behind the counter because they believe the machine provides more efficient service.
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According to MIS Week, a management information systems journal, the finding came from a test of an automatic meal ordering system which allowed customers to order their food and beverages by using a touch-sensitive display screen.In the test, 77 percent of the customers preferred the touch-ordering method, 90 percent said the touch system was easy to use, and 54 percent said using the computer was faster than dealing with a human being.