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EXECUTIVE FOCUS: BARRE G. BURGON, VICE PRESIDENT, SECRETARY, TREASURER AND CORPORATE COUNSEL, FLYING J. INC.

VITAL STATISTICS

Age: 39.Where born: Salt Lake City.

Family: Wife, Karen, and children, Robert, Richard, Rebecca, Stephanie and Staci.

Education: Bachelor of Science, Utah State University, and Juris Doctorate, University of Puget Sound School of Law.

Primary products: Petroleum products.

Primary markets: Interstate motoring public, petroleum product retailers and jobbers.

Number of employees: 3,800.

Annual sales: $500,000,000.

PERSONALITY PROFILE

First "real" job: Outdoor maintenance crew at university campus.

Management style: Pleasant, accommodating within reason and helpful but expect perfection.

Strategy for success: Know more and prepare better than the competition.

A memorable failure: Seventh-grade French I.

Heroes: My father, Glade Burgon, Ezra Taft Benson and Rex Lee.

Leisure time and hobbies: Golf, scuba diving, surfing and snow skiing.

Favorite book and movie: "Best Desserts in the World"; "Endless Summer."