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Some alert TV viewers relish spotting informal product-plugging by various actors. Mary Story, a University of Minnesota nutritionist, plays a different game. For her it's work.

After studying 11 network shows she concluded "60 percent of the foods were of low nutritional quality." Her as yet unproved hunch is that this reinforces many viewers' poor eating habits.

But how do you get the writers to script the actors to eat fruit and fiber and pass up the pie and doughnuts?