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ROCK CARDS ARE GOOD FOR CHANCES AT CASH AND CAR

KBER radio (FM-101.1) is issuing "Rock Credit Cards" this summer. The cards, which resemble credit cards but have the station's logo on them, are good for daily cash on-air giveaways and also for a chance at winning a sports car on July 7.

KBER will give one lucky listener a new Chevrolet Camero Z28. To obtain qualifiers for the car giveaway, KBER reads card numbers over the air each hour, after which card holders have 10 minutes to call in. The station has set up three toll-free phone numbers: 570-KBER for Salt Lake City; 470-KBER for Utah County; and 670-KBER for the North Davis area and Weber County.The KBER Rock Card is also good for various merchant discounts and cards can be obtained free at 7-Eleven stores or the KBER studios at 19 E. 200 South, 10th floor.

- The on-air staff for KBER is:

5:30-10 a.m. - Peter Masse; 10 a.m.-2 p.m. - Steve Seaver; 2-6 p.m. - Alan Bain; 6-10 p.m. - Kristen Jensen; 2-5:30 a.m. - Adam Cox.

KBER plays at least 16 songs per hour.

- KCPX (FM-98.6) - The annual "Sky Concert" will be broadcast live Wednesday, July 4, at 10:10 p.m. from the University of Utah. Donny Osmond will be the evening's featured entertainer.

The event has an interesting history. The annual "Sky Concert" premiered in 1984 when a Salt Lake radio sales manager convinced Salt Lake City that the area needed a fireworks show. The first year's show did not draw a huge crowd.

When Terry Schmidt became the general manager of KCPX, he spearheaded the drive to use the University of Utah's Rice Stadium for the event. KCPX also worked with Pyro-Spectaculars of San Diego to choreograph a fireworks show to music. The 1985 show filled the stadium to capacity and an estimated crowd of 325,000 watched the second Sky Concert.

The next year, the fireworks were not only broadcast on radio, but TV as well. That success gave KCPX a three-year renewable contract to provide the July 4 fireworks show.

Extensive research concluded that the public wanted more entertainment with the fireworks and so KCPX went to work to gain complete control of the Sky Concert.

Due to legal difficulties, the 1987 event had to be held at Weber State College, but the program added many entertainment features, including The Monkees, Al Yankovic and Robbie Knievel. A crowd of 175,000 watched the fireworks and more than 15,000 tickets were sold for $8-20.

In 1988, the Sky Concert returned to the University of Utah and added family pricing with Richard Marx as the headline artist.

More than 32,000 spectators attended last year's show in the stadium and another 300,000-plus saw the fireworks from a distance. Sheena Easton was the headline performer.

- KSOP (AM-1370/FM-104.3) - The station will begin rebroadcasting KUED's weekly public affairs program, "Civic Dialogue," starting Sunday, July 1.

The program will air weekly at 10 p.m. on KSOP.

Hosted by Ted Capener and produced by Hoolie Curtis, "Civic Dialogue" is Utah's longest running public affairs program. It airs weekly on KUED-TV, Ch. 7, Tuesdays at 9 p.m.

- KDYL (AM-1280) will present "Stairway to the Stars," with Joe Lacina, Sunday, July 1, from 3-4 p.m.

"An Old-Fashioned Fourth of July" will celebrate America's birthday, July 4, from 1-3 p.m., with patriotic music from Sousa to Sinatra.

- KALL (AM-910) - Here's the schedule for the "How To" shows on Saturday, June 30, with John Berg on the Radio Advice Network:

7 a.m. - "Tree Diseases and Insects" will be featured on the "Grow-It" program. Guest will be Brent Gledhill, a Utah County horticulturist.

9 a.m. - "Hometalk" will examine "Home Repair Projects" with guest Al Kessler, a residential general contractor.

10 a.m - The "Auto-Medic" program will offer "Free Advice to your Car Questions" with Brent Baird, automotive technician at Salt Lake Community College.

- KUER (FM-90.1) - National Public Radio will honor Louis Armstrong, one of America's greatest jazz legends, Wednesday, July 4, 7-10 p.m., with a special program celebrating the late musician's 90th birthday.

- KSL (AM-1160) - will air the St. Louis at Los Angeles Dodgers game Saturday, June 30, at 7:50 p.m.

- UTAH RADIO VARIETY - Along the Wasatch Front, residents can choose from more than 40 AM/FM radio stations. That's a lot of variety. A recent visit to the Oregon coast highlighted that fact.

In Cannon Beach, Ore., for example, there was only one AM station available for reception and only five FM stations - for a total radio selection of six.

Portland (80 miles away) does have 22 radio stations, but that's still about half of Salt Lake's total variety. The Salt Lake area has one of the highest concentrations of radio stations around.