Shirley Backels, founder and president of Success Kids Inc., has been named the 1990 outstanding woman business owner by the Utah Association of Women Business Owners and was honored during a dinner and reception Monday at the Cottonwood Country Club.

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Karen Shepherd, director of development for the University of Utah's Graduate School of Business, was the speaker.Success Kids is based on the emerging self-esteem industry, Backels said, and "is a company that has established a business model that brings the power of self-esteem training to the established educational market in a way that makes it available and affordable and produces results."

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