Shirley Backels, founder and president of Success Kids Inc., has been named the 1990 outstanding woman business owner by the Utah Association of Women Business Owners and was honored during a dinner and reception Monday at the Cottonwood Country Club.

Karen Shepherd, director of development for the University of Utah's Graduate School of Business, was the speaker.Success Kids is based on the emerging self-esteem industry, Backels said, and "is a company that has established a business model that brings the power of self-esteem training to the established educational market in a way that makes it available and affordable and produces results."