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CONTRACT WITH CBS GIVES NCAA $115 MILLION TO SHARE

SHARE CONTRACT WITH CBS GIVES NCAA $115 MILLION TO SHARE

The NCAA has about $115 million to give to its members this year, thanks to a seven-year, $1 billion television contract with CBS.

But the message in a plan approved by its budget subcommittee Wednesday emphasized, as NCAA executive director Dick Schultz said, "wanting to go back to playing for the trophy, not playing for dollars."According to recommendations that will be forwarded to the NCAA's executive committee in August, the NCAA will no longer make flat payments to schools based on their progression through the Division I men's basketball tournament.

Instead, payouts from the tournament will be based on each conference's performance over a six-year rolling average beginning with the 1985-90 period.

He said a formula to funnel money to independent schools such as Notre Dame or DePaul based on their tournament participation would be worked out later.

"The only place where winning comes into this is the six-year rolling average of what has happened. When you put six years into a projection, one year isn't all that important," Schultz said.

That is one part of a two-part formula that will be used to distribute about $70 million to $75 million of the total among Division I members, said Judy Sweet, director of athletics at the University of California-San Diego and chairwoman of the special committee that developed the plan. She said a year ago schools shared $36 million.

The second portion of the formula is a broad-based program that will include the institution's sports sponsorships and the number of grants-in-aid it provides.

Sweet and Schultz said how much individual institutions will receive has not been determined. But according to the formula, the increase in revenue institutions will get through their conferences will range from 58 to 200 percent.

Schultz said feedback from conferences has been positive.

"We've received the strongest support from conferences that were getting the most money when we were doing it the other way - the Big 10, Athletic Coast, Big East. And those are the conferences that will actually have the smallest percentage increases," he said.

"They felt the idea of playing for money was escalating at too fast a rate. If we took new television dollars and put them in there, it would be sending the wrong message."

The special committee also eliminated a proposed graduation incentive, for which $8 million was earmarked, Sweet said. It was replaced with what the committee termed "academic enhancements." Criteria for academic enhancements have not been determined, but schools which meet requirements will likely receive a direct fee.

The NCAA also will establish a fund for needy Division I student-athletes, which will be administered by conferences.

"It will not be a huge amount of money," Schultz said. "It will be for special items, not spending money."

Schultz said a student who cannot afford to go home for Christmas might be an example of a request that would be granted through the fund.

Schultz estimated the NCAA will receive about $123 million from the CBS contract in 1991-92.