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RADIO STATION WILL ENCOURAGE KIDS TO TRAIN FOR HIGH-TECH JOBS

SHARE RADIO STATION WILL ENCOURAGE KIDS TO TRAIN FOR HIGH-TECH JOBS

Utah's young people will get the message about the job potential in technological fields through the medium they like best - radio.

A promotion by KZHT Radio (Hot 94.9) will alert the station's audience to the need for job preparation and the availability of work in fields that require less than a baccalaureate degree.The project was announced Wednesday in a news conference at Salt Lake Community College. The announcement coincided with a meeting of the Economic Interim Committee of the Utah Legislature on the college campus. Committee members attended the presentation.

The radio station has worked with the Utah Department of Community and Economic Development to create its program.

A short video has been created to introduce young people to the concept of work in a technological field. Examples of jobs that are both personally and economically rewarding are presented. Individuals, schools or others interested in showing the video to young audiences can call the station for information.

Terry Schmidt, general manager of the radio station, said the project resulted from a study of the interests and needs of the youth audience targeted by the station. The desire, he said, was to provide educational messages along with the popular music played by the station.

KZHT is the top-rated station in the area for the youth audience, he said, and has an opportunity to influence teenagers and young adults in a positive way. The objective of the current campaign is to help youths prepare for work and to keep them in the area.

In addition to the video, the station will air ads aimed at building the interest of high school students and other young people in increasing their job skills. The station estimates the contribution to the community at $250,000, said Schmidt. He presented a huge simulated check in that amount to Lynn Blake, director of the state's economic development program.