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SWIMMING IS NO. 1

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Year after year, the nation's No. 1 leisure sport activity is swimming, according to the National Sporting Goods Association.

With 70.5 million participants in 1989, swimming tops exercise walking (66.6 million participants) and bicycling (56.9 million) as the participation sport of choice, a position it has enjoyed for as long as the NSGA has monitored American sports participation.Swimming also generates $1.8 billion in annual consumer expenditures on equipment and apparel, $733 million of which goes solely to the purchase of bathing suits each year.