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LUNDEN WILL HOST PROGRAM DESIGNED FOR WAITING ROOMS

SHARE LUNDEN WILL HOST PROGRAM DESIGNED FOR WAITING ROOMS

Joan Lunden, co-host of ABC's "Good Morning America" show, has been signed to serve a similar role for a new television program that Whittle Communications plans to put in medical waiting rooms this fall.

Lunden has signed a three-year contract to host Special Reports Television, a commercially-sponsored TV show that premieres in October.Whittle Communications, based in Knoxville, Tenn., expects the one-hour program will be airing continuously in 20,000 doctor's reception areas by January, reaching an annual audience of nearly 50 million viewers, mainly young mothers.

The company is now approaching advertisers about buying commercial time on the programs and is recruiting doctors who will let it put its television set in their waiting rooms and will play the program through the working day.

The programs will be distributed on videodiscs and new programs will be made available every two weeks.

Lunden was quoted as saying she views the service as "a vehicle to deliver vital family information and news directly to parents."

"That makes it a very worthwhile project," she said.

She joined "Good Morning America" in 1976 as a consumer reporter and became co-host in 1980.

Last fall, she became the host of a nationally syndicated daytime talk show called "Everyday." She has hosted videos and a TV special on parenting.