Las Vegas tourism officials plan to spend $650,000 revamping an ad campaign to depict the city as an inexpensive and safe haven for tourists.
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The ad changes are being made to adjust to the recession and the gulf war, and are designed to help offset a 6.5 percent drop in tourism this year.Visitor volume in Las Vegas had been increasing 8 percent to 10 percent annually until the downturn last month. Hundreds of hotel and casino employees have been laid off as a result of the decrease.