"Uses and Abuses of Focus Groups" is the subject of a meeting of the Salt Lake Area Chapter of the American Marketing Association Thursday, March 7, at 5:30 p.m. in the lower level of the Valley Bank Building, 185 S. State. Reservations can be made by calling Diane McCarty at 942-2618.
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The speakers will be Jim Burns, president of Tehila Associates; Phil Vise, director of marketing for Price Development Corp.; Pat Jones of Dan Jones & Associates; and Glen McBride, director of market research for Intermountain Health Care.