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Charles Herbert, who portrayed the ruggedly handsome "Marlboro Man" commercial cowboy for eight years, died after suffering a stroke. He was 85.

The carpenter who didn't smoke was one of the early models selected by Philip Morris for its cigarette advertising. He died Tuesday at Broward General Medical Center.He was "discovered" while working on a scaffold in Greenwich, Conn., in 1957, said his grandson, Douglas Tramell of Coral Springs. Herbert modeled for the commercials and also appeared in clothing ads and commercials for F.A.O. Schwarz toy stores, his grandson said.

"He tolerated it, but he thought it was a bit silly," Tramell said of the makeup that transformed his grandfather into the tough, weatherbeaten cowboy. "He said they'd spend three minutes doing his face, and then three hours painting an anchor tattoo on his hand."