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FORMER MEDIA SPECIALIST FORMS COMMUNICATION CONSULTING FIRM

John Serfustini, former media and government relations representative for Utah Power & Light Co., has formed Arch Industrial Communications, a consulting service specializing in easing communications bottlenecks in small- to medium-size companies.

He will be working out of his home at 4264 S. 4900 West; the telephone number is 967-1519.Serfustini, a former writer for the Deseret News, said he intends to serve growing firms facing intense competition, particularly in central and southern Utah. "These companies are typically under pressure to keep their work force at optimum levels while their need for communications is highest," he said.

His 16-year career includes writing, photography, advertising sales and editing for weekly newspapers in Wasatch, Utah and Carbon counties. He also has been a television reporter for KTVX.