Fred H. Rollins, III, District Director of Marketing Delta Air Lines Inc.
VITAL STATISTICS\Age: 47.
Where born: Detroit, Mich.
Family: Wife Marcia and children Kristin and Kelly.
Education: Bachelor of Arts, Albion College, Albion, Mich.
Primary products: Air transportation.
Primary markets: 160 flights per day from Salt Lake City to 217 cities worldwide.
Number of employees: 66,000 systemwide, 4,300 based in Salt Lake City.
Annual sales: $9 billion.
PERSONALITY PROFILE
First "real" job: Stock boy at JL Hudson Co. in Detroit.
Management style: Leadership by example. Be a team player. Be accessible. Project a positive, can-do attitude. Work with your staff to maximize their capabilities and potential.
Strategy for success: Give 150 percent effort. Be genuinely interested in others. Always remember that the customer is the most important part of the business equation.
A memorable failure: I didn't get into National Honor Society, especially when my wife and daughter did.
Hero: Bob Hope, for all he has done for our troops and charities.
Leisure time and hobbies: Skiing (water and snow), gardening and diving.
Favorite book and movie: "Modern Day," Sidney Sheldon, for relaxation. "Sound of Music."