Two public service campaigns produced for The Church of Jesus Christ of Latter-day Saints by Bonneville Communications were finalists during the national Emmy awards ceremony in New York City.
The campaigns "Father" and "Cupcake Girls" are part of the "Homefront" series of messages introduced by the LDS Church in 1971. Some of the previous campaigns were award winners, said Dave Newbold, BC's creative director.Receiving two Emmys is a source of great pride for Bonneville, Newbold said, an indication the company has hired good people who are doing their best work.
He said "Father" is the first public service campaign to incorporate an anti-drug message in the context of the "Homefront's" traditional family and community values. Grant Baird produced the campaign with Jim Gartner and Newbold as the writers.
"Cupcake Girls" talks about sharing as a plate of three cupcakes is passed around a table to four girls. At first the youngest child is left out, but eventually the others share their treat with her. Baird also produced this one with Michael Dunn the writer and Newbold as creative director.