The motto "If we don't have it, you don't need it" has come to West Valley City.
Allied Development Co., under the new name of Allied Advantage, has opened an 80,000-square-foot store at 3945 W. 3500 South in the old Alpha Beta grocery store that has been vacant for a few years."We are excited to be in the area," said Gary Wilkes, advertising director for Allied. The building also will be the distribution center for the company's other stores in Murray, Sandy and Tooele.
Wilkes said even though the name is gradually being changed to Allied Advantage, the store's character will remain the same by selling items ranging from camping gear, household items and wall coverings to guns and nuts and bolts.
Earlier this year, Mark McGillis, who has managed Allied's clothing departments for several years, purchased the company and decided to gradually change the name. Outside signs will reflect the change, but he stressed the merchandise isn't changing.
It has been 13 years since Allied opened its Sandy and Tooele stores, the first expansion of the company that was founded in downtown Salt Lake City in 1946 as a war-surplus outlet. The company moved to its headquarters location at 6400 S. State later that year.
Wilkes is excited about the reception the new store received during the grand opening last week. They gave away 5,000 hot dogs, thousands of drinks, 250 Golden Eagle hockey tickets, 50 Utah Jazz tickets, cotton candy and popcorn. "We tried to have a carnival atmosphere and we succeeded," he said.
Hours for the new store will be 9 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 5 p.m. on Sunday.
Allied is subleasing the building from Smith's Food and Drug Centers. Smith's assumed the lease on that building and some other Alpha Beta stores when that company left the market a few years ago.