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Douglas T. Kirchner, formerly of Yakima, Wash., has been hired as the new marketing and public relations director for the Utah Shake spearean Festival, replacing Roger Bean, who has been with the festival since 1988 and who is leaving for New York City to take new employment with Alan Wasser & Associates, a prestigious theater production management company.

"It is with mixed feelings that I leave . . . the festival," said Bean. "I have thoroughly enjoyed my time here, but feel that this is a good career move for me. I will miss this area, the festival and the many friends I have made here."According to R. Scott Phillips, the festival's managing director, "Roger has been great to work with and an asset to the festival. He has raised the marketing department to new levels here and helped to increase attendance at the festival every year. I wish him well in his new endeavors."

Kirchner, who begins working in mid-November, received a bachelor of arts degree in English literature from Colgate University in 1967. He has spent the past 25 years working in marketing in the financial services and publishing industries.

He lists two major factors that attracted him to southern Utah and the festival.

"First, I want to get back to amore culturally oriented environment. I really enjoy the arts and the theater," he said. "To me, selling Shakespeare is going to be a lot more fun than selling financial services."

Secondly, he was very much attracted to Cedar City "because it appears to be a good place to raise a family. My wife and I appreciate the values here - and we both like the outdoors - skiing, jogging, hiking."

Kirchner and his wife, Julie, are the parents of two children: Chelsea, 7, and Anson, 3.

"Everyone at the festival is excited to have Doug joining our team," said Phillips. "He is very aware of our plans for expansion over the next few years, and we all think that he can be instrumental in helping us achieve them. He is an exciting addition to the festival staff."