Where born: California.
Family: Husband Randy and daughters Jessica, Jennifer, McKenzie, Jenessa and Ashley.
Education: Junior College.
Primary products: Cookies.
Primary markets: Cookie lovers worldwide.
Number of employees: Approximately 5,000.
Annual sales: 180 million cookies.
First "real" job: Third-base foul-line ball catcher for the Oakland A's.
Management style: Warm fuzzies.
Strategy for success: Never give up.
A memorable failure: My exercise program.
Heroes: Tom Peters.
Leisure time and hobbies: Family. Favorite book and movie: "The Little Train That Could." "Gone With the Wind."