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EXECUTIVE FOCUS: MARK H. LUNDGREN, EXECUTIVE DIRECTOR, UTAH NONPROFITS ASSOCIATION INC.

VITAL STATISTICS

Age: 36.

Where born: Salt Lake City.

Family: Wife Nancy and children Tara, 11, and Ilsa, 5.

Education: University of Utah: Urban Planning and University of Maine: Environmental Studies.

Primary products: Professional and organizational development and cost-cutting programs for non-profit corporations in Utah. Primary markets: State of Utah and some good organizations.

Number of employees: 2. Annual sales: Our bottom line is measured by increased non-profit service to Utah's communities.

PERSONALITY PROFILE

First "real" job: Swimming-pool maintenance at Fort Douglas Country Club.

Management style: Open. Allow employees to "own" their own area. Be part of the team, not just in charge.

Strategy for success: Hard work, thorough preparation and excellence in all output.

A memorable failure: A firewood cutting and sales venture was a complete financial flop but a great learning and personal experience.

Heroes: My father, a true Renaissance man.

Leisure time and hobbies: Family activities, skiing and music.

Favorite book and movies: "Sometimes a Great Notion" by Ken Kesey. "Charade"and "Amercord."