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Putting the word "guaranteed" in the middle of a company name takes nerve.

But considering how well Jack Price taught his four boys about service and guarantees when they worked with him in the door business, it's no wonder the company they operate is called Price's Guaranteed Doors.The boys, Steve, president; Floyd, vice president; Bob, secretary-treasurer; and Vance, purchasing agent, know that service is a cornerstone of their business, so they have 24-hour emergency service and 48-hour warranty service. "It's more expensive that way, but it's the key to our success," they say.

Their entry and garage doors can be seen on thousands of homes in an area from Grantsville on the west, Coalville on the east, Spanish Fork on the south and Bear Lake on the north.

Apparently, the four are planning to pass on their formula for success, because they have hired 10 of their children for various part-time jobs around the company.

Their father worked for a door sales company for 25 years, and the four boys worked with him on weekends and during the summer. They usually started when they were 12 years old working on garage doors and sorting nuts and bolts. By the time there were 15, they were installing doors on their own.

In 1976, Steve and his father formed the partnership of Jack Price & Sons and they started installing garage doors for several lumber companies, contractors and home-builders.

Tired of working for other people, the Prices bought out the door installation division of Intermountain Lumber Co., and on Jan. 26, 1984, Price's Guaranteed Doors was incorporated. At that time, the division was doing about $780,000 in sales annually. In Price's first year of operation, that grew to $850,000.

The company started in a rented warehouse owned by Intermountain Lumber at 1948 S. West Temple that was part of the purchase agreement. In 1985, the company moved to 6135 S. Stratler in Interlake Park and in 1988moved to its present location at 3140 S. 460 West.

It has a 12,000-square-foot office, warehouse and showroom where 16 employees work and distribute the entry and garage doors to 18 subcontractors who do the actual installation. Thirteen months ago the company opened a 1,200-square-foot retail showroom at 154 W. 36th St., Ogden, that boosted the firm's sales by $100,000 last year.

Financing for expansion came through the Deseret Certified Development Co.

The company's popularity is evidenced by an 18 percent increase in sales in 1991. Price's now holds more than 40 percent of the garage door installation market and nearly 15 percent of the entry door market in the strong Utah economy, they said.

Price's receives the wooden or steel doors and installs the raised or glass panels to the customer's specifications. On the walls in the company showroom are dozens of pictures of windows available for installation in doors to make them "the signature of the owner."

Holes are cut in the door frames to accommodate the windows, which are made of triple-glazed glass and have a gasket to make them airtight. The company has a paint room where the steel doors can be painted 24 different colors.

In the garage door side of the business, the company deals in lightweight insulated panels that are put together to form easy-rolling doors. They can be opened by hand or by automatic door openers. Price's largest project in 1991 was installation of 40 dock doors 18 feet square for R.C. Willey Home Furnishings in its new warehouse that opened a year ago at 2301 S. 300 West.

In addition to the doors, Price's stocks the hardware for its doors and even the locksets that make the doors secure.

Jack, who died in 1985, lived in Heber City for many years where Floyd, his eldest son, was born. Floyd served a mission for The Church of Jesus Christ of Latter-day Saints from 1969-71 and worked as an electrician from 1974-84. He started with Price's when it was incorporated in 1984.

A native of Salt Lake City, Steve received a bachelor's degree in education from Brigham Young University in 1976, did some student teaching and became disenchanted with that profession. He started full time with his father and now deals with the contractors and subcontractors.

Bob attended school with the son-in-law of Dave Martin, who owns Martin Door Manufacturing. His job was to unload trucks, and even though Martin's people found out he worked for a competitor, Bob got his own truck and installed garage doors.

After an LDS mission from 1979-81, Bob went back to work for Martin and became a regional representative. He worked for Intermountain Lumber for a time and then started with his brothers.

Vance served a mission from 1983-84 and when he returned started with Price's. One of the Prices' four sisters helps them in the business. They bought out their mother's interest three months ago but want to keep the business going by hiring their children, just as they worked as children several years ago.