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Some people rarely set foot in retail stores.

They avoid the crowds and the hassles of parking by shopping by catalog for their clothing, sporting goods, toys, greeting cards and crafts materials.Now Utah shoppers can shop by catalog for groceries.

Groceries? Harmons Grocery Stores, in conjunction with Shoppers Express, has developed a new service that enables shoppers to buy their groceries over the phone.

Using a catalog that will be distributed in Salt Lake newspapers on Tuesday and Wednesday of next week, shoppers can select among thousands of items in the store - everything from toothpaste and toilet paper to perishable items such as meat or vegetables.

"The customers basically have access to the entire store," said Kevin Sheehan, vice president of marketing for Shoppers Express, at a Wednesday press conference. "Every product, whether it's available in the catalog or not, is available with the exception of alcohol and tobacco."

Shoppers may either call a toll-free number to order groceries or FAX their shopping lists to Harmons Shoppers Express. Then they have the option of picking up their grocery orders at Harmons stores or having the groceries delivered.

"It's an old-fashioned concept brought back using new technology," said Sheehan.

The service fee for grocery deliveries is $9.95 and $5.95 for pick-up orders.

Harmons Shoppers Express serves the area from North Ogden to the Point of the Mountain. Delivery service is also available to residents of Park City and St. George.

To place an order, call 1-800-284-SHOP. To send a FAX order, call 1-800-333-LIST. For customer service, dial 1-800-999-1387 from 9 a.m. to 9:30 p.m. Monday through Friday.

The phone orders are answered by a telemarketing firm in Tennessee. Order takers FAX the lists to Harmons stores, who fill the orders. The groceries are then delivered by Winder Dairy trucks.

For next-day service, orders must be placed by 9 p.m. and will be delivered Monday through Saturday during two time frames - 1 p.m. to 4 p.m. or 6:30 p.m. to 9:30 p.m.

For same-day service, orders must be placed by 10 a.m. Deliveries are conducted between 6:30 p.m. and 9:30 p.m.

Pick-up service is available seven days a week. For same-day service, orders must be received by 10 a.m. Orders are filled by 6:30 p.m.

Next-day orders must be received by 9 p.m. the previous day. Orders will be prepared by 1 p.m. the following day.

Drivers will also pick up film and deliver photographs with grocery orders.

Harmons Shoppers Express accepts personal checks, Visa, Mastercard or Discover charge cards. Drivers do not accept cash, WIC vouchers, or Food Stamps.

Darrell Jensen, Harmon's advertising director, said he believes the service will have widespread appeal.

"This is a real viable service not only for old people but for a young couple where the wife and the husband both work and their time is very valuable," Jensen said.

Harmons Shoppers Express received five orders its first day, Jensen said.

Jensen said other grocery chains have offered delivery service but "this is the first complete home shopping/home delivery service."

Shoppers Express, based in Bethesda, Md., operates in 25 states for grocery chains such as Safeway, Kroeger and Winn-Dixie. "It's grown in many markets to be a real substantial part of their business," said Sheehan.