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EXECUTIVE FOCUS: JOHN G. SORENSEN JR., PRESIDENT AND CHIEF EXECUTIVE OFFICER, HOME CREDIT BANK

VITAL STATISTICS

Age: 40. Where born: Salt Lake City.

Family: Wife Pam and two children.

Education: Bachelor of science from the University of Utah.

Primary products: Competitive time and savings deposits and real estate loans, which include conventional, FHA, VA and portfolio real estate loans.

Primary markets: The Wasatch Front.

Number of employees: 10.

Annual sales: $1.5 million.

PERSONALITY PROFILE

First "real" job: At age 12, I worked at Hygia Ice packing frozen food.

Management style: Create a positive atmosphere where each employee feels and recognizes their importance to the success of the company.

Strategy for success: Recognize that success comes in many forms and is never permanent.

A memorable failure: In 1974, I invested $500 in coffee futures to pay for my honeymoon. I promptly lost all of my investment. My wife still reminds me of this. Still.

Heroes: My father. Leisure time and hobbies: Downhill skiing, swimming, biking and backpacking.

Favorite book and movie: James and the Giant Peach by Roald Dahl. "007 Goldfinger."

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