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"Still maintaining its small-town friendliness while offering big-city verve, the place is a magnet for a constant influx of entrepreneurs and high-tech types who put a premium on families and who like the prospects of good employment and an outdoor-accented lifestyle."

This is how Mike Korologos, a Salt Lake advertising executive and free-lance writer, caps off a story about Utah's economic climate that is included in the March issue of Delta Air Lines' Sky Magazine, estimated to be viewed by 6 million passengers."What they've established is a demographic that has a higher-than-average income, self-reliance and a high regard for Utah's natural embellishments. All that plays right into the wish lists of target industries the state is trying to woo," Korologos said.

With all of the positive things Utah has going for it now, Korologos said, "Skeptics wonder if this cosmopolitizing of Salt Lake is a flash in the sizzling economic frying pan. Is Utah merely the flavor of the month?"

"Hardly. The state epitomizes truth in packaging. It has more substance than foam because its metamorphosis is well-planned and being carefully executed. Those are two major balancing factors that help weather inevitable job cutbacks and few robust economic opportunities in some rural counties," he wrote.

Korologos touches on the favorable economic publicity in national publications the state and Salt Lake City have received in the last several months, focuses on the ample supply of hard-working and educated workers and notes that natural attractions are important in Utah's economic development scheme of things.

He talks about Utah's tourism industry, Salt Lake City's attempt to host an Olympic Winter Games, the publicity the Utah Jazz gives the area, the Utah Symphony, Ballet West, Mormon Tabernacle Choir, Utah Opera Co. and Pioneer Memorial Theater as assets in Utah's economic vitality.