The advertising and public relations firm of Penna Powers Cutting & Haynes Inc. has been hired by Nu Skin International Inc., Provo, to "create and maintain a positive image" for the company.
One of the first assignments is to develop a national print advertising campaign to establish Nu Skin's corporate image.Steve Lund, Nu Skin's executive vice president, said PPC&H was selected from 18 agencies, including several large New York agencies. He said the hiring will not affect ongoing broadcast and print production work that Nu Skin conducts using in-house state-of-the-art production facilities.