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`JFK’ PROMOTION BRINGS KSFI A PRESTIGIOUS GOLD MEDALLION AWARD AT SEATTLE CONFERENCE

SHARE `JFK’ PROMOTION BRINGS KSFI A PRESTIGIOUS GOLD MEDALLION AWARD AT SEATTLE CONFERENCE

KSFI (alias "FM-100") has captured the gold during an Olympic year. The station was recently honored with a Gold Medallion Award - the only Utah radio station to ever receive the prestigious award - at the 1992 Conference of Broadcast Promotion and Marketing Executives (B.P.M.E.) in Seattle.

These awards are given annually for creative excellence in promotion and marketing.There were more than 8,500 individual entries in 89 categories for gold awards, and KSFI's sales promotion, "JFK: The Untold Arbitron Story," won the highest award possible.

"Each quarter, FM-100 provides clients with a recap of the most recent (Arbitron) ratings," said Ken Bell, promotion director and creator of the station's "JFK" piece.

"The actual Arbitron is 252 pages of stuffy, boring numbers. We try to find fun, creative and unique ways to show the strengths of FM-100 and (sister station) KDYL. This past February, the fall Arbitron came out just as the movie "JFK"did. We decided to use the momentum of the movie and tie it into our client promotional piece."

The actual promotional piece was packaged into a video case to look similar to a copy of the "JFK" movie. However, the "JFK" label on the case was simply an acronym for Just in From KSFI. Rather than finding a movie inside, clients were treated to a movie rental pass, a package of microwave popcorn and radio ratings information.

- "FM-100" will sponsor its fourth annual "Fourth of July Spectacular" July 4 at Raging Waters. The event includes family discount passes available at Pegasus Records and Bradley's Sleep Center, a free barbecue for the first 500 listeners who come out and an evening fireworks show.

- The station is also giving away a lot of tickets, backstage passes and other concert prizes this summer. Shows include Natalie Cole, Neal Diamond, Chicago, Les Miserables and some unannounced surprises.

- KDYL (AM-1280) - Mark Van Wagoner and Danny Kramer's new morning show has proven so popular that the station has decided to add a statewide, toll-free telephone line - 800-532-8824.

Big band dancing is not a thing of the past if last week's presentation of the Guy Lombardo dance (co-sponsored by the Deseret News) was an indication. There are still lots of similar musical groups out there who could visit Salt Lake City in the future.

Would you like to see more Guy Lombardo type entertainment in Salt Lake City? To better serve its age 35+ target audience, Mark and Danny are seeking listener recommendations and requests for entertainment they would like to see come here.

Send suggestions to: Mark and Danny, KDYL, 57 W. South Temple, Suite 700, Salt Lake City, UT 84101.

- KSRE (alias "The Score," FM-106.5) reports good success with its new all-sports programming format that started May 15.

"We are Salt Lake City's sports channel," said Steve Evans, station general manager. "Our program philosophy is to provide sports enthusiasts along the Wasatch Front with a forum to communicate opinions and comments, Plus, we plan to educate and raise awareness of sports in our community."

Evans said approximately 80 percent of all radio listeners in this market listen to the FM band, while only 20 percent opt for AM radio.

"We feel this is going to create a higher awareness of sports because of higher traffic on the FM band," Evans said. "This in turn we feel will help stimulate greater interest in sports through talk."

Management of "The Score" is now welcoming listener calls and opinions and suggestions at 328-1065. In addition, listeners can call the station live at 570-1065 in Salt Lake City or at 470-1065 in Provo.

"The King and I," with co-hosts Barry King and Patrick Burton, is the station's own local talk show from 6-8 p.m. weekdays.

In addition, the station provides up-to-the-minute sports updates.

Some of the national network sports shows on KSRE include: "Sports Byline," with Ron Barr (8-11 p.m.); "Morning Sports Page," with Rod Stowell (7-10 a.m.); "Sports Around America," with Tim Neverett (10 a.m.-1 p.m.); "Sports Buffet," with Joe Chevalier (1-4 p.m.); and "Sports Fanfare," with Larry Cotlar (4-7 p.m.).

- KBER (FM-101.1) Morning deejays "Ron and Allen" have composed and performed an entertaining new spoof song, "Let's Get Spocked" - based on the original "Star Trek."

OK, so I was indirectly a little hard on "Ron and Allen" last week for KBER's spontaneous listener telephone calls of the past, but this morning team has really demonstrated a lot of creativity and humor with this new song it periodically airs on their show.

It contains many of the original "Star Trek" noises, including the red-alert alarm, photon torpedoes, automatic door openings and transporters.

You have to hear the song to appreciate it and laugh. The only thing I didn't care for was the one mild profanity it contains. Otherwise it's a masterpiece of ingenuity from two deejays who are probably the closest thing Utah has to "Shock Jocks." You just never know what these two disc jockeys are going to do next.

- KUER (FM-90.1) The annual Red Butte Garden Summer Concert Series continues Sunday, June 28, 6:30 p.m., with the New World String Quartet. Tickets are $8 per person. The show will be aired live on KUER.

Tickets are available at the Kingsbury Hall box office, 581-7100, or at the gate.

- The 1992 edition of "Politics Takes a Holiday" with the Capitol Steps will air Saturday, July 4, 7 p.m. The group Capitol Steps will perform in Salt Lake City this November.

- KTKK (alias "K-Talk," AM-630) - Gay Hendricks, the author of "Conscious Loving: The Journey to Co-Commitment" will be the guest on "How to Be Happy" show on KTKK Saturday, June 27, 6-8 p.m. He'll provide tips on how to make lasting relationships without giving up yourself.

The show's host is Lynne D. Finney.