The race is on for the football fans' dollars.
In hopes of reaching more than 100 million people, television's largest viewing audience of the year, advertisers have lined up to pay about $850,000 per 30-second television spot. Also, if they haven't got it by now, they're out of luck. NBC has reported a sellout.Market research shows that Super Bowl ads have a high recall rate. Some advertisers contend that the commercial breaks have been more memorable than the games.
Frito-Lay Inc., based in Plano, is spending a reported $7 million for its title sponsorship of the halftime show, which will feature Michael Jackson.