Ignorance is bliss for Yankel Tapiro - he's making a small fortune by selling T-shirts imprinted with some of the information that high schoolers want to know when taking their dreaded baccalaureate exams.
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Tapiro's shirts come in 20 models that feature science formulas, history and geography notes, conjugations of English verbs and other data. So far, he's sold 30,000 of them at $27 apiece since January.The 23-year-old entrepreneur got his inspiration from his own traumas trying to pass the exam, which is given at the end of high school and determines whether a student can go on to a university.