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EXECUTIVE FOCUS: ALICIA MARQUEZ, OWNER/MANAGER, CAFE ALICIA, 544 W. 400 NORTH, BOUNTIFUL

SHARE EXECUTIVE FOCUS: ALICIA MARQUEZ, OWNER/MANAGER, CAFE ALICIA, 544 W. 400 NORTH, BOUNTIFUL

VITAL STATISTICS

Where born: Pagosa Junction, Colo.

Family: Husband, Louie, and three sons and one daughter.

Education: High school graduate.

Primary products: Restaurant cuisine: Mexican, mesquite-broiled steaks and seafood.

Primary market: Wasatch Front.

Number of employees: 16 full and part time.

Annual sales: $300,000.

PERSONALITY PROFILE

First "real" job: Waitress.

Management style: Hands-on. Teamwork by everyone involved in the business.

Strategy for success: Customer and service-oriented. Consistency. High standards for food and service for faithful customers.

A memorable failure: Didn't pursue more education beyond high school.

Heroes: Joyce Bunding - "she was my inspiration to get into the restaurant business. My family - for their support."

Leisure time and hobbies: "If I have any leisure time, it would be to watch one movie uninterrupted."

Favorite book and movie: "Co-Dependent No More" and "Thorn-birds."