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COMIC’S BOOK DEAL IS SEIN OF THE TIMES

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If you can't get enough of Jerry Seinfeld in his TV sitcom or commercials, you'll soon be able to read him. Publishing sources in New York say Bantam has advanced the comic more than $1 million for a book of observations to be titled "Sein Language." Warner Books also is reported to have scheduled "The Seinfeld Primer," which will list the off-beat references and running gags on his TV show. It will be written by a team of Entertainment Weekly writers who were responsible for a recent cover story about the show.