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Desert Storm gave it free advertising. Arnold Schwarzenegger bought one. But the Hummer, the muscular military four-wheel-drive that seemed destined for domestic success, is stuck in a sales sand trap. AM General, the defense contractor that has made thousands of the superjeeps for the Army, is cutting production and laying off more than 10 percent of its work force this fall. The outlook seems gloomy for an increase in civilian demand for the Hummer, also known as the Humvee, short for High Mobility, Multipurpose Wheeled Vehicle.