Age: 43.Where born: Nyssa, Ore.

Family: Wife Trudy Weixler Beck and children Jennifer, 19; Lisa, 17; Angela, 14; Clay, 11 and Richie, 6.

Education: Brigham Young University, communications. University of Utah, business.

Primary products: The sale and service of Canon Copiers, facsimile machines, color laser copiers, printers, supplies and facilities management programs. Primary markets: Utah, with 18 offices throughout Idaho, Nevada and Colorado.

Number of employees: 710.

Annual sales: Estimated for 1994, $75 million.


First "real" job: Operating farm equipment at age 12 for $1 an hour.

Management style: Surround yourself with great people.

Strategy for success: Stick with something long enough to make an impact. Treat your employees like your customers.

A memorable failure: The ongoing failure of keeping my desk clean.

Heroes: My father, J. Melvin Beck, whose favorite saying was that the most uncommon thing in life is common sense; Paul Harris, founder of Rotary International and my wife, Trudy.

Leisure time and hobbies: Church and community service. Family activities include boating at Lake Powell, snow skiing and traveling.

Favorite books and movie: Books: "Swim With the Sharks" and "What they Don't Teach You at Harvard Business School."

Movie/play: "Butch Cassidy and the Sundance Kid" and "Les Miserables."