Business Idea Co. of America, 2121 S. 1100 East, has acquired Martel Vision Inc., 4700 S. 900 East, a television infomercial marketing firm founded in July 1992 by Maggie Plum.
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Plum said, "We entertained and responded favorably to BICOA's offer after reviewing their long-range plans and the fact they have more than 20 projects on the burner and will begin launching them in 1994."She said BICOA brings the necessary capitalization to the table and a broad range of experienced business executives who know the electronic media marketing business.