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THE LEADERSHIP I.D.E.A.: Doing What Successful Leaders Do, by William H. Day, Ph.D; Resource Publishing; 167 pages; $9.95.

There has to be a touch of Ross Perot inside of author William H. Day. No matter what opinion you form of his ideas and his talents, you have to come away admiring his hustle and drive.If Day golfs, I'm sure he wills every 30-foot putt into the hole.

Gumption and goodwill are traits behind this, his fifth book. And if you think gumption and goodwill are good qualities in a leader, you'll be especially interested in what he has to say here.

Writing for Time Magazine, Lance Morrow summed up the tenor of the times in American leadership today. "Publishers churn out books on leadership by the hundreds," writes Morrow, "mostly treatises on technique, on how to function as an agile and adapting leader in the high-velocity channels of global business. The premise of these books is basic: The great family model of authority is defunct (along with) the conception of what it means to lead."

Day is of the "new breed" that Morrow describes. And as you may have guessed, the I.D.E.A. in his title is really an acronym for being a state-of-the-art, hands-on, can-do director. The letters stand for: Initiate, Delegate, Evaluate and Appreciate.

"Leadership is a learned behavior," says Day. "Some people simply have more propensity to lead than others. But the wise leader is the leader who is always tuned in to his people."

Chapters in the book take a look at change, vision, responsibility, motivation, control and other aspects of calling the shots.

In classic freewheeling style, Day wrote, published and distributed this book on his own. It should do well. He won't let it fail. In fact, it may make him enough money to press on and do volume six.