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EXECUTIVE FOCUS: JAY CARLSON, PRES. & CEO, VINCA CORP., OREM

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Executive focus

Jay CarlsonPresident and CEO

Vinca Corp.

Orem

VITAL STATISTICS

Age: 42

Where born: Salt Lake City

Family: Wife, Carol; children: Steve, Liz and Dave.

Education: Bachelor's degree from Brigham Young University; master's of business administration from Utah State University.

Primary products: Storage networking solutions.

Number of employees: 25

PERSONALITY PROFILE

First "real" job: Lobbyist in Washington, D.C.

Management style: Participative - empowering - customer-centric.

Keys to success: Enthusiasm is inspiring, but intensity is contagious!

One lesson I've learned in my work: It is better to be customer-ready than customer-driven.

What I like about my line of work: Watching empowered people exceed expected performance.

My heroes: George Washington, Thomas Jefferson, Abe Lincoln and my dad.

Leisure time and hobbies: Time with children doing science projects. Hobbies include music composition, writing and classic car restoration - currently doing '54 Buick sports coupe.

Favorite book: "Competitive Advantage" by Porter.

Favorite movie: "Spartacus" or "Ben Hur."