It may be a sign of how little fantasy is being offered in summer fashion that women are looking elsewhere for it. And the fantasy of the season among the young seems to be, strangely enough, that of the country club wife: the perma-press pleats, the golf pro shop colors, the kicky tennis skirts, and the Lacoste-style shirt. The only accessory missing is the Mercedes station wagon.
Young streetwear collections, like Nth collection, Daryl K. and X-Girl, have been pushing country club bright pastels, blues, pinks and canary yellows and starched whites. X-Girl's little Lacoste-like shirts have a crossed tennis racquet emblem, instead of alligators. Greed and Fresh Jive have the same look in golf wear, for men."Definitely preppy is a big influence, the clean bright colors," said Daisy von Furth, X-Girl's designer. "We got really sick of going to thrift stores and Army/Navy stores to find something different. We don't like old clothes. We want things that look brand new."
That's a trend that any fashion house can get behind, and they're trying to. Lacoste called Michel Botbol, an associate fashion editor at W Magazine, to find out where he had bought the bright blue vintage Izod/Lacoste tennis sweater that he found at a resort shop in Miami.
And Brooks Brothers, the epitome of preppy chic, is finding its boys department is more popular than ever, especially among fashion editors who are buying size 17 boys' seersucker suits for themselves.
"For generations women have been bringing their sons to be outfitted at Brooks Brothers," said William V. Roberti, president of the company. "Now, women are flocking to the Brooks Brothers boys' department at the flagship Madison Avenue store to dress themselves."