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`SCOOP’ OFFERS COOL TREAT

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Buyers of a new book about ice cream makers Ben and Jerry will be treated to a cool bonus - free ice cream.

The dust jacket of "Ben & Jerry's: The Inside Scoop" (Crown) by Fred "Chico" Lager features a coupon redeemable at retail stores for one pint of Ben & Jerry's ice cream or frozen yogurt.In the book, Lager, former executive with the firm, tells how founders Ben Cohen and Jerry Greenfield began the company 16 years ago with a $12,000 investment and turned it into a business with annual sales of more than $100 million.